10 Logo Color Psychology Tricks Used by Graphic Designers

10 Logo Color Psychology Tricks Used by Graphic Designers

The process of creating a logo is highly intruded – as while creating a logo, a designer has to consider multiple factors like –

  • How will people react to design?
  • How a logo can reflect the real brand value?

On the top, every viewer has it’s own perceptive to understand and analyze a logo design so it’s hard for designers to strike the nerve of every viewer with one design. Thus, to create a universally acceptable logo – color psychology in logo design has been introduced.

Psychotherapy Logo Design Process

The renowned logo designer’s focus on the topics of – logo color psychology, what shape a logo is or which style will enhance the logo appearance more – so that logo can hold the attention of onlookers. Every component of the logo adds a dimension to the design – it is an important tip.

The word logo has been derived from the Greek word Logos and literal meaning of which is a WORD. So, that means the process of logo designing is a visual presentation of words that tells a tale of your business and brand. The multiple studies conducted around the globe have conveyed that people connect with logo designs according to their own perceptions. Educational values and cultural background of a person affects his way of understanding the logo design. Thus, a graphic designer who mulls over every aspect of the logo design attribute can create a dynamic logo.

What is Color Psychology?

Color Psychology is a simple study of colors in the context of human behavior. This psychology focuses on how our daily decisions are affected by colors. Multiple questions are addressed by color psychology – Does a particular color of dress has compelled you to purchase? Do the colors of a particular brand package attract more customers over others? Does a color or logo shape ideas of a website compel you to click? Etc.

All these questions are addressed in the color psychology study. The study also talked about the gender, location, values and other factors of a person related to colors. In the field of marketing and branding, color plays a more vital role than we can imagine.

Colour Psychology in Logo Design

The role of colors in logo design is often misunderstood by most of the designers and clients. However, the mess starts to get deeper when clients demand to use yellow color in the logo without paying any attention to the logo color psychology. And, the result of such a mess is even messier – the logo fails to capture the attention of viewers.

It is vital to understand that every color holds a special meaning and power to ignite emotions through a simple logo. Most designers don’t know that the secrets of UI UX design services are also interlinked to the colors spectrum. Thus, for the overall visual presentation of a brand, it is important to understand the theory of colors.

For instance, while narrating a dark mystery, power of death or elegance through a logo – the color black is used. But, when a new beginning, purity, and sophistication need to be quoted, then the color white is the best. Thus, to design a psychotherapy logo design, the different layers of colors need to be learned first.

How Graphic Designers Can Manipulate Logo Color Psychology?

If you want to develop an eye-catchy and self-explanatory logo design, then carefully analyze the psychology logo design ideas. These logo ideas will help you in fabricating unique and creative logos.

  1. Phenomenal Blue:

    If you carefully observe the logos of business brands, then you will see that most of them are in blue. The popular brands like Facebook, Pepsi, Samsung, Intel, HP and a couple of other brands have a blue logo. The reason behind this is that color blue leaves a calming impact on the minds of onlookers.

    Besides the calming effect, designers go behind blue because it conveys confidence and success. And, these are the two important factors of a business identity. Another rich quality of blue that makes it a business shade is it presents positive emotions. So, logo designers can easily use blue in the design without fear of evoking any negative tone.

  2. Tangy Orange:

    In the logo color psychology, orange defines creativity, adventure, zeal, success, and balance. A pinch of color orange can add fun to any marketing design. Numerous UI UX design services use orange for a call to action button areas to draw the attention of the viewers. It is a color of fun that’s why on the Nickelodeon logo – it has been used to attract young viewers. Orange shade surges creativity and enthusiasm among the children’s mind and shows them how fun is to watch nickelodeon.

  3. Peppy Black:

    From a psychological perspective, black is described as a very strong and powerful color. It is defined as the color of power, dark and strength. When a brand wants to shine as a strong and powerful identity in the market, then the black shades are used in the logo design. The ideology behind manipulating the psychology logo design ideas of black is to portray a feeling of authority. Companies like Adidas and Nike have used some amount of black in their logos to add authority to their brand.

  4. Gusty Grey:

    Grey is a favorite color of the logo designers because it goes very well with other colors. It is a neutral shade that can be used anywhere. Grey evokes slight cold feelings. Grey shade is used by designers in alternative to black so that different emotions can be narrated. Grey reflects the shades of modesty and authority. That’s why most companies use grey in their logos to convey power. In business cards and letterhead designs, grey is prominently used. Popular brands like Apple and Homewood Suites logo are the perfect examples of grey psychology.

  5. Pristine White:

    The meaning of purity and sophistication in color psychology is presented by white. White color is used by graphic designers to evoke feelings of simplicity, elegance, and innocence in the brand. It is recommended to use white with a combination of other interactive colors. The combination of colors should be arranged perfectly so that the brand personality of a company can be reflected throw it.

  6. Earthy Green:

    Green represents the shades of nature. But, the logo color psychology of green stands for everything earthy and healthy. Green has various emotions bottled up in it. At one point green describes a renewal and on another, it reflects the feeling of safety and peace. Mostly, designers try to connect green with financial safety and health. Nowadays, various eco-friendly brands are using shades of green in their logos and other corporate stuff. Green is an all-time color for food, health, sports, nature, and other similar brands. John Deere’s entire brand shows the perfect utilization of green color.

  7. Pesky Pink:

    Pink is mostly preferred by feminine brands. In the ladder of color psychology, pink hues talk about femininity, juvenile, fun, and immaturity. Numerous products dealing in soft and unconditional love things like toys have been using pink color prominently to define their logos. As the color screams femininity, thus brands like Victoria Secret and Barbie are gushed with pink. In the Victoria Secret logo, pink and black are combined to send a message of the strong femininity.

  8. Warm Brown:

    The color brown is used to reflect warmth and general feelings of wood, ground or something earthy. It is a color that brings together harmony and simplicity. But, for designers, it narrates the story of responsibility and seriousness, thus brown is used to create a serious professional brand logo. The brown color is part of various law firms, construction, and real estate companies.

  9. Glowing Yellow:

    Yellow is a color of sunshine, happiness, positivity, and optimism, but it also used to show deceit and warning. This color is used by companies to narrate a positive and cheerful brand. Yellow is part of the luxurious brands like Ferrari and homey brand Ikea. Ferrari is a dream car for many people, thus it represents happiness and a carefree lifestyle in the logo.

  10. Dramatic Red:

    The red color is used by designers to draw the attention of viewers. This color in linked to excitement, passion, drama, love, energy, and action on the color psychology chart. You might have noticed that some brands use red to make their brand stand out. It is the most intense color on the spectrum. This iconic color is used by brands like Coca Cola and Youtube. They use red to build appetite and excitement among their audience.

What Shape Should a Logo Be?

Since we are learning color psychology used by logo designers, we have to talk about logo shape ideas too. The psychology of design isn’t complete without a proper logo shape. The human brain likely to understand shapes better, thus using geometrical shapes is better in a logo. The popular logo shapes like the Olympics logo, Android Logo, and the Apple logo showcase the perfect harmony between shape and color psychology of a logo. 

However, it is not mandatory to choose geometrical shapes. Our subconscious mind responds to different shapes like straight lines, circular curves and rigid edges. All shapes send a different message to your onlooker’s mind. For instance, the swoosh shape of the Nike logo is the combination of curves and sharp points that sends the message of strength and fluid movements. In short, the psychology behind circles, triangles, straight lines, hexagon, pentagon, and other geometrical shapes – is a different and smart logo creator knows how to manipulate them all.


Psychology logo design ideas give power to graphic designers to play with different shapes, colors, and other components to create an attractive logo design. Each element of psychotherapy logo design has the power to influence the judgment and thoughts of viewers. The colors and shapes target the subconscious mind of viewers and compel them to take action without directly influencing their judgment.

Thus, a graphic designer who learns the art of tweaking with various shapes and colors can create eye-catchy logo designs suiting the brand. So, it is recommended to designers and clients to understand the different shades of logo design psychology before creating a logo.